Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
A fusion identity built on blessing and joy
A fusion identity built on blessing and joy
This Japanese/Lebanese BBQ restaurant needed more than a logo — they wanted a story-driven identity that carried cultural meaning and personality. PYKSL Studio delivered a complete brand system, playful creative, and standout signage that made the restaurant impossible to miss.
This Japanese/Lebanese BBQ restaurant needed more than a logo — they wanted a story-driven identity that carried cultural meaning and personality. PYKSL Studio delivered a complete brand system, playful creative, and standout signage that made the restaurant impossible to miss.
Client
BOB BBQ
CAtegory
Branding
ARTIST
PYKSL Studio
Product Duration
2 Weeks
Branding & Identity
We built a fusion brand system that blends Japanese clean design with Lebanese warmth. This included a bespoke logo, typography, and color palette that express the energy of the grill and the harmony of two cultures.
Illustration & Character Design
To bring humor and personality, we created a playful illustration of the restaurant’s owner, wearing a Japanese chef uniform and holding skewers. This image became a signature touchpoint across menus, signage, and digital assets.
We built a fusion brand system that blends Japanese clean design with Lebanese warmth. This included a bespoke logo, typography, and color palette that express the energy of the grill and the harmony of two cultures.
Illustration & Character Design
To bring humor and personality, we created a playful illustration of the restaurant’s owner, wearing a Japanese chef uniform and holding skewers. This image became a signature touchpoint across menus, signage, and digital assets.
We built a fusion brand system that blends Japanese clean design with Lebanese warmth. This included a bespoke logo, typography, and color palette that express the energy of the grill and the harmony of two cultures.
Illustration & Character Design
To bring humor and personality, we created a playful illustration of the restaurant’s owner, wearing a Japanese chef uniform and holding skewers. This image became a signature touchpoint across menus, signage, and digital assets.
Signage & Environmental Design
From storefront signage to in-restaurant wayfinding, we crafted visual cues that create atmosphere and drive recognition. The signage was designed to be both functional and an extension of the brand’s story.
Menu & Collateral
To complete the experience, we designed menu layouts, table collateral, and branded elements that tie the dining journey together — giving customers an immersive brand experience beyond just food.
From storefront signage to in-restaurant wayfinding, we crafted visual cues that create atmosphere and drive recognition. The signage was designed to be both functional and an extension of the brand’s story.
Menu & Collateral
To complete the experience, we designed menu layouts, table collateral, and branded elements that tie the dining journey together — giving customers an immersive brand experience beyond just food.
From storefront signage to in-restaurant wayfinding, we crafted visual cues that create atmosphere and drive recognition. The signage was designed to be both functional and an extension of the brand’s story.
Menu & Collateral
To complete the experience, we designed menu layouts, table collateral, and branded elements that tie the dining journey together — giving customers an immersive brand experience beyond just food.
PROBLEMS
The restaurant concept was unique but lacked a visual identity and personality. Competing in a crowded dining scene without branding or signage meant the risk of fading into the background instead of becoming a destination.
The restaurant concept was unique but lacked a visual identity and personality. Competing in a crowded dining scene without branding or signage meant the risk of fading into the background instead of becoming a destination.
The restaurant concept was unique but lacked a visual identity and personality. Competing in a crowded dining scene without branding or signage meant the risk of fading into the background instead of becoming a destination.
Solutions
PYKSL Studio developed a fusion identity rooted in both meaning and humor. We created a custom symbol in Japanese and Arabic representing “Barakah” (Blessing), anchoring the brand in cultural depth. To add relatability and personality, we designed a comical illustration of the owner holding two skewers while wearing a Japanese chef’s uniform — giving the brand a playful human touch. Combined with bold signage and collateral, the restaurant launched with a memorable, authentic identity that resonates with diners.
PYKSL Studio developed a fusion identity rooted in both meaning and humor. We created a custom symbol in Japanese and Arabic representing “Barakah” (Blessing), anchoring the brand in cultural depth. To add relatability and personality, we designed a comical illustration of the owner holding two skewers while wearing a Japanese chef’s uniform — giving the brand a playful human touch. Combined with bold signage and collateral, the restaurant launched with a memorable, authentic identity that resonates with diners.
PYKSL Studio developed a fusion identity rooted in both meaning and humor. We created a custom symbol in Japanese and Arabic representing “Barakah” (Blessing), anchoring the brand in cultural depth. To add relatability and personality, we designed a comical illustration of the owner holding two skewers while wearing a Japanese chef’s uniform — giving the brand a playful human touch. Combined with bold signage and collateral, the restaurant launched with a memorable, authentic identity that resonates with diners.
Frequently
Frequently
Frequent
Asked Questions
Asked Question
Questions
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?