Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Etch Group Website Design
Etch Group Website Design
Designed for Dubai’s leading design and build studio, this custom Framer website reflects Etch Group’s minimalist philosophy and architectural precision. The digital experience was crafted to echo the group’s real-world approach. Bold, clean, and timeless. From structured project layouts to subtle motion, every interaction was built to showcase their portfolio with clarity and sophistication.
Designed for Dubai’s leading design and build studio, this custom Framer website reflects Etch Group’s minimalist philosophy and architectural precision. The digital experience was crafted to echo the group’s real-world approach. Bold, clean, and timeless. From structured project layouts to subtle motion, every interaction was built to showcase their portfolio with clarity and sophistication.
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Client
Etch group
CAtegory
Website Design & Development
ARTIST
PYKSL
Product Duration
4 Weeks
The Design Process
Translating Architecture into Digital Aesthetics
The design journey began with a deep dive into Etch Group’s ethos—minimalism, structure, and high-end execution. We studied their portfolio to extract recurring visual themes that could be echoed on the web: balance, geometry, and intentional whitespace. The goal was not just to display work but to immerse visitors in the same refined experience they’d feel walking through an Etch-designed space. Typography, layout grids, and motion were all intentionally curated to communicate precision and confidence. Every scroll and interaction reinforces their identity as a leader in design and build.
Translating Architecture into Digital Aesthetics
The design journey began with a deep dive into Etch Group’s ethos—minimalism, structure, and high-end execution. We studied their portfolio to extract recurring visual themes that could be echoed on the web: balance, geometry, and intentional whitespace. The goal was not just to display work but to immerse visitors in the same refined experience they’d feel walking through an Etch-designed space. Typography, layout grids, and motion were all intentionally curated to communicate precision and confidence. Every scroll and interaction reinforces their identity as a leader in design and build.
Translating Architecture into Digital Aesthetics
The design journey began with a deep dive into Etch Group’s ethos—minimalism, structure, and high-end execution. We studied their portfolio to extract recurring visual themes that could be echoed on the web: balance, geometry, and intentional whitespace. The goal was not just to display work but to immerse visitors in the same refined experience they’d feel walking through an Etch-designed space. Typography, layout grids, and motion were all intentionally curated to communicate precision and confidence. Every scroll and interaction reinforces their identity as a leader in design and build.
The Development Process
Built for Speed, Scalability, and Sophistication
Using Framer as the development base allowed for rapid deployment without compromising on creative control. We implemented modular sections to ensure scalability for future projects, while optimizing load times and responsiveness across all devices. The mobile experience was prioritized with touch-friendly interactions and fluid layouts, ensuring prospective clients, partners, and collaborators get the full brand experience whether they’re browsing from a laptop or phone. Key integrations like WhatsApp CTAs and contact forms were embedded seamlessly to drive conversion and streamline communication.
Built for Speed, Scalability, and Sophistication
Using Framer as the development base allowed for rapid deployment without compromising on creative control. We implemented modular sections to ensure scalability for future projects, while optimizing load times and responsiveness across all devices. The mobile experience was prioritized with touch-friendly interactions and fluid layouts, ensuring prospective clients, partners, and collaborators get the full brand experience whether they’re browsing from a laptop or phone. Key integrations like WhatsApp CTAs and contact forms were embedded seamlessly to drive conversion and streamline communication.
Built for Speed, Scalability, and Sophistication
Using Framer as the development base allowed for rapid deployment without compromising on creative control. We implemented modular sections to ensure scalability for future projects, while optimizing load times and responsiveness across all devices. The mobile experience was prioritized with touch-friendly interactions and fluid layouts, ensuring prospective clients, partners, and collaborators get the full brand experience whether they’re browsing from a laptop or phone. Key integrations like WhatsApp CTAs and contact forms were embedded seamlessly to drive conversion and streamline communication.
The Problem
Outdated and Underselling Their Excellence
Etch Group's previous website no longer reflected their standard of work. It lacked mobile responsiveness, had an outdated visual identity, and failed to spotlight their most impressive architectural achievements. In a saturated and competitive Dubai design market, the absence of a compelling digital presence was costing them visibility and credibility. They needed more than a facelift—they needed a digital flagship that positioned them as frontrunners in a premium design ecosystem.
Outdated and Underselling Their Excellence
Etch Group's previous website no longer reflected their standard of work. It lacked mobile responsiveness, had an outdated visual identity, and failed to spotlight their most impressive architectural achievements. In a saturated and competitive Dubai design market, the absence of a compelling digital presence was costing them visibility and credibility. They needed more than a facelift—they needed a digital flagship that positioned them as frontrunners in a premium design ecosystem.
Outdated and Underselling Their Excellence
Etch Group's previous website no longer reflected their standard of work. It lacked mobile responsiveness, had an outdated visual identity, and failed to spotlight their most impressive architectural achievements. In a saturated and competitive Dubai design market, the absence of a compelling digital presence was costing them visibility and credibility. They needed more than a facelift—they needed a digital flagship that positioned them as frontrunners in a premium design ecosystem.
The Solution
A Digital Flagship that Reflects Etch’s Design Philosophy
We reimagined the Etch Group website as a digital extension of their architectural thinking—minimal, intentional, and highly impactful. The new site is fully responsive, ensuring seamless performance across all devices. We strategically highlighted their hero projects with immersive visuals, clean layouts, and scroll-triggered animations to engage visitors.
Navigation was streamlined to guide users intuitively to key pages like Projects, About, and Contact. Calls-to-action were positioned to drive inquiries without interrupting the brand experience. The result is a bold, editorial-style platform that elevates Etch Group above the noise, showcases their expertise with confidence, and makes a lasting first impression.
A Digital Flagship that Reflects Etch’s Design Philosophy
We reimagined the Etch Group website as a digital extension of their architectural thinking—minimal, intentional, and highly impactful. The new site is fully responsive, ensuring seamless performance across all devices. We strategically highlighted their hero projects with immersive visuals, clean layouts, and scroll-triggered animations to engage visitors.
Navigation was streamlined to guide users intuitively to key pages like Projects, About, and Contact. Calls-to-action were positioned to drive inquiries without interrupting the brand experience. The result is a bold, editorial-style platform that elevates Etch Group above the noise, showcases their expertise with confidence, and makes a lasting first impression.
A Digital Flagship that Reflects Etch’s Design Philosophy
We reimagined the Etch Group website as a digital extension of their architectural thinking—minimal, intentional, and highly impactful. The new site is fully responsive, ensuring seamless performance across all devices. We strategically highlighted their hero projects with immersive visuals, clean layouts, and scroll-triggered animations to engage visitors.
Navigation was streamlined to guide users intuitively to key pages like Projects, About, and Contact. Calls-to-action were positioned to drive inquiries without interrupting the brand experience. The result is a bold, editorial-style platform that elevates Etch Group above the noise, showcases their expertise with confidence, and makes a lasting first impression.
Frequently
Frequently
Frequent
Asked Questions
Asked Question
Questions
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?
What services do you offer as a digital studio?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What tools do you use?
How do you approach client branding projects?
Can I get support if I need help after launch?